Site (Re)Design

Websites evolve over time, often starting as simple brochure-style information pages, then growing to become integrated into an organization's overall workflow. During the redesign process, we:

Help clients identify and prioritize business and customer goals;
Re-architect complex navigation for clarity and ease of use;
Work with writers, editors, and content managers to implement sustainable content management practices;
Redesign sites using modern markup practices;

We redesign websites to accomplish specific goals: not just to look great, but to serve your audience well, to be easily maintained, and to get the right kind of attention for your organization.

Content Management Systems

A Content Management System, or "CMS," allows our clients to update their websites themselves. Through a CMS, a website transforms from a brochure to an active part of an organization's business. We've implemented:

Highly customized Movable Type websites for magazines, newspapers, and associations;
Email newsletters, website news RSS feeds, and blogs;
Image galleries, video portfolios, and exhibitions;
Directories, forums, and members-only site content.

An easy-to-use content management system ensures your site stays up-to-date.

Usability Testing

Our practical usability testing services uncover problem areas on websites and intranets. We work with project leaders to develop usability testing scripts that provide both analytic and qualitative data. Based on testers’ feedback, usability best practices, and our own experiences, we generate reports that:

Identify successes, miscommunications, and points of failure
Highlight testers’ comments and site interactions through audio and video recordings
Convey user expectations and usage strategies
Offer recommendations to help solve problem areas

"I reviewed the results for the recent test. You do a really nice job. Excellent work again. Thank you. We will keep coming back to you... and provide recommendations as well. " - A favorite usability client

Branding & Identity

Our work in branding and identity helps our clients to tell their story in a clear, fresh, forward-thinking way. We've worked to:

Create corporate logomarks, identity systems, and signage;
Assess and standardize web, print, POP and sales displays;
Create flexible yet consistent visual systems.

One of our favorite clients asked: "Why don't you do for our print materials what you've done for our website?" And now we do.

"As an association with a small staff and a large membership, we have a need to easily communicate with our members. Our new site is our best tool to communicate quickly and effectively."

Heather Imhoff

Executive Director

River North Association

"Neoteric’s design receives constant compliments from visitors. I was impressed by the ease with which we can edit content, and by the friendliness and attention to detail Neoteric's staff puts into the project."